Signboards that stop people: a guide for Mumbai shop owners
Your signboard works 24 hours a day. On a busy Mumbai street it has about three seconds to tell people who you are and why they should walk in.
Readable first, beautiful second
- One name, one line about what you sell. Not your whole product list.
- Big letters. As a rough rule, every 1 inch of letter height is readable from about 10 feet away.
- High contrast. Light letters on dark, or dark on light. Avoid red on green or text over photos.
Light it properly
A back-lit logo or channel letters glow evenly at night and look premium. Flood-lit flex boards are cheaper but fade and look tired within a year.
Think about direction
Most people see your shop from the side, not from the front. A small projecting sign at right angles to the wall is often the best money you can spend.
Common mistakes
- Too many phone numbers, brands and offers on one board.
- Fancy fonts that nobody can read from the road.
- Sign covered by shutters, trees or neighbours' boards. Check this on site.
Check with your society or local ward office for size and permission rules before you order.
Key takeaways
- Say who you are in one line, in big letters.
- Back-lit letters look better at night and last longer.
- Add a projecting sign for people walking along the street.
See the cost for your general store
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